When it comes to Search Engine Optimization (SEO), there really is quite a bit of passionate debate about what you can and cannot do to improve your ranking in natural search results with Google, Yahoo, and others. Generally it is difficult to get definitive details on this topic from the search engine companies for a couple of good reasons. The first is that they do need to protect their competitive advantage in this market. Their “secret sauce” is the detail behind how they are better than the other search engines in identifying “good content” on the web. The second is to avoid providing search engine spammers with the details needed to make it easier to subvert the search engines to get high ranking pages without developing legitimate content. It appears that Google is making a concerted effort to strike a careful balance between providing more information, while not giving away too much.
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Dec 20
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